Once upon a time there was a garoo who dreamed of being a webdesigner, or a podcast host, or a lottery winner, or George Lucas, only with talent, or maybe even without, and in fact he dreamed of being anything at all but a webdesigner; he just happened to be good with PHP and passable with Photoshop so he had no choice but to use his Gods-given talents to earn some money and occasionally pay his rent.

Since he was a very bad salesman, and he hated people, and both of those things were obviously quite linked, the life of a freelance wasn’t that ideal for him, but the life of an employee was even less so, and as a result it was rather hard for him to actually earn money and not waste the aforementioned talents; and waste them he did. He opened blogs by the dozen to let them wither and die, launched community sites without an inkling of a strategy to make money or anything out of them, and spent the better half of each day reading news blogs and forging for himself an incomparable knowledge of all things technical out of which he would never get to produce anything.

He didn’t know what to do with his time, and less yet how to transform it into money, so he was willing to try anything and invest himself into any project that seemed the most remotely liable to earn him a score of euros over ten years, as long as it didn’t entail looking for clients and working for them anymore, and that’s how he ended up developing yet another gay cruising site, because whenever he wasn’t working he was hunting on the virtual land, and he knew the market well, and he knew there wasn’t a single existing site that wasn’t fucking crap, and lo and behold he created the website that was to kill them all, and he named it web is pink because finding an available domain name is the single hardest thing you can endeavor to do nowadays.

In short, I just couldn’t help myself. After I gave up on GayAttitude — either cowardly or heroically, your choice — mainly because its co-creator and I couldn’t agree anymore on how to make the site evolve, I tried to resist the temptation for a while, but couldn’t: I spend quite a bit of time logged onto various gay sites, and it’s particularly painful for a web developer to have to spend time on poorly-designed user-hostile websites.

Web is pink intends to be the most accessible, convenient site on the web, without skimping on functionality. At least that’s the goal. For now there’s a homepage inspired by the new Facebook, complete profiles, a simple and visual search interface that I think and hope to be more convenient than any other, a blog system of course, and a lot of little details to be discovered (and more yet to be added).

The site is in private beta right now, because that’s how I understand you’re supposed to generate buzz these days, and because I’ve got a couple of things to tie up before I can launch it publicly (and I’ve got to find some more money, too); in the purest tradition of marketing 2.0, I figured I needed to play the limited-invite card, so here’s a code that will only work for the first ten people who use it: click !